Hollywood, FL, November 13, 2010:

WomenCertified®, the Seal women trust for better service, is raising the bar even higher in the automotive industry by naming James Lawyer as its new President of the WomenCertified® Auto division.

Jim Lawyer is one of the most experienced and respected leaders in the field of online automotive ecommerce. His domain expertise and unique perspective of the automotive lifecycle, consumer shopping habits and remarketing within the online automotive sector has been sought by media companies such as Ottaway Newspapers, Scripps, Media News, Media General and Hearst. He has founded and launched online automotive channels for hundreds of local media companies as well national channels like BeepBeep.com.

Prior to joining WomenCertified®, Lawyer served as head of New Business Development and Strategic Partnering for CarSoup.com, a Tier One Automotive Ecommerce site; President of Megawheels.com, a Canadian based online automotive channel and republishing company; and head of Business Development and Product Definition of CarCast, a division of PowerOneMedia.

“The automotive industry has been and continues to be a very male dominated industry,” stated Lawyer. “This in part is why so many women fear the car buying process. Today, due to programs like WomenCertified®, women can go with confidence to dealers who have earned the honorable distinction of being a WomenCertified® Dealership and know that they will be treated fairly. I am excited and honored to be a part of WomenCertified® and look forward to expanding the WomenCertified® Auto services to the benefit of both the female shopper and the automotive industry.”

As a consumer advocate for women, WomenCertified® Auto enhances dealer offerings and challenges dealerships to meet and exceed customer expectations – particularly the expectations of women, who not only influence the majority of car purchases but also experience the most challenges and dissatisfaction when car shopping.

The number of WomenCertified auto dealerships is growing rapidly all around the country since the company was formed in 2007, with dealerships found in Florida, California, Delaware, New York, New Jersey, North Carolina, Texas, and others. Clients have included JM Lexus, DCH Auto, Toyota, CarNation in Canada, AutoNation Direct and more.

Delia Passi, WomenCertified® founder and the CEO of Medelia Inc., stated, “We are proud to have Jim Lawyer as part of the WomenCertified® team, leading the customer service revolution in the automotive industry. We are confident that his progressive thinking and expertise will be a benefit to both dealerships and consumers.”