Navi Mumbai, March 8, 2011:

Bharatbook.com announces inclusion of latest report on “Gin & Genever in Austria to 2014″(www.bharatbook.com/detail.asp?id=171456&rt=Gin-Genever-in-Austria-to-2014-Spirits.html)This databook provides key data and information on the Gin & Genever in Austria (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The gin & genever category was valued at €14.3m ($20.9m) in 2009, representing a CAGR of 3.4% since 2004.
*By the end of 2014, the gin & genever category will be worth €16.6m ($24.3m), with an expected CAGR of 3% between 2009 and 2014.
*The gin & genever market volume totaled 0.5 million liters in 2009, representing a CAGR of 2.1% since 2004.
*By the end of 2014, the gin & genever market will total 0.5 million liters, with an expected CAGR of 1.8% between 2009 and 2014.
*Diageo plc is the market leader with a 40.8% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2
Summary category level: gin & genever 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Gin & Genever 9
Value analysis (Euro), 2004-09 9
Value analysis (Euro), 2009-14 10
Value analysis (US dollars), 2004-09 11
Value analysis (US dollars), 2009-14 11
Volume analysis, 2004-09 12
Volume analysis, 2009-14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
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